Lapel Pins
At a bustling convention or trade show, custom lapel pins can be a valuable tool for your company. With displays stacked elbow to elbow, your booth has to attract the fast-moving customers who are looking for your products. When they decide to take the time to look over your display, you need to be sure of two things.
First, have your booth designed intelligently so that it flows. Place the bulk of your hand-outs in the center of the area, with the flashier display items on the ends. That way, your potential clients will be drawn to your booth from both sides. Spend extra for a full-color banner or custom sign and hang it high for the best visibility. Have the booth neat, clean, and organized with an adequate supply of hand-outs. If you have scheduled public product demonstrations, be punctual and swift.
Secondly, after making contact, you need to remain foremost in the mind of your potential customers. There is a lot of merchandise being distributed these days, but the hot new trend is lapel pins. Instead of handing out a yardstick or bumper sticker that will find its way to the trash bin, give potential clients custom lapel pins with your logo or website printed on them. If you have the type of cult of personality that attracts collectors, lapel pins are a sure hit.
A boutique guitar maker might have lapel pins created shaped like the headstock of his guitars. A drum-builder may have lapel pins made that look like a snare drum or drum stick. A motorcycle manufacturer might have custom lapel pins designed in the shape of their logo.
Check into the various options for custom lapel pins. There are so many new ways to accessorize them you're sure to find something to really set off your pins, if you don't have the sort of instant appeal of a world-wide motorcycle manufacturer. Your lapel pin can look like a member of the circus as it spins, dangles, slides, blinks, bobbles and glitters.
More durable than a business card, more practical than hand-outs that don't get read, and more unique than the other merchandise found at trade shows, custom lapel pins show class. Your custom lapel pins will find a permanent place of honor on leather jackets, denim vests, sun dresses, chapeaus and sombreros.